Okay, that's over.
I'm in Denver, which as I said, is very expensive. Nice downtown, hybrid buses, etc., but still...spendy. I'm here as a guest of Outdoor Retailer, who is trying to figure out a way to help the paddlesports market. The current show is too early, and getting earlier, and the
paddlesports people are seeing fewer and fewer of their accounts attend shows because it's still to busy to attend. Hard to buy for a following year unless you've finished at least half of the current one, right?
One reason to meet here is that the Fly Fishing Retailer trade show is here. The timing of the show would be good for us. But the overlap in demographic...well, let's look at the scoreboard:
Fly Fishing Retailer 2008
White guys in their 50s: too many to count.
Okay, if you're trying to picture a sustainability plan for fly fishing...you might think that someone would want to attract some women, some kids, etc. I asked the editor of Fly Fisherman magazine what percentage of the market is women.
His answer: 4%.
I need to move on to something humorous. Oh yes...the Oakley booth!
The marketing person who designed this show booth should be fired. I don't mean their employment terminated, they should be burned at the stake. Why would anyone...ANYONE...think that a fly fisherman would be attracted to this behemoth? Maybe they mixed up the venues and the Model A station wagon with the wicker fenders went to the X-Games Mountain Dew Grindathon and this came here instead. Notice the line of customers waiting to talk to one of the energetic reps reclining on the couch. No wonder Oakleys are so freaking overpriced...they spend more on marketing than they do on polycarbonate.
The one ray of sunshine...this sweet tot learning to cast from her father.
Unless this sport evolves...it's doomed. I like to be optimistic. So let's get this young lady and a few thousand more like her fishing...or paddling...or anything except X-Box.